The Effects Of Television On Society s Society - 1583 Words

Media is a very powerful source in today’s society, especially, television. Through technological advancements, television has given people the ability to access almost any program at their fingertips. Shows like Dance Moms, So You Think You Can Dance, and Dancing with the Stars acquire exponential ratings and leave quite the impact on their viewers. As such, viewers around the globe, both young and old, are inspired to dance and keep dancing. Dance is an expressive art form, which allows people to communicate through motion rather than words (Moriarty, 2014). In general, dancing leaves a positive impact on society. However, reality TV shows such as Dance Moms, sexually exploit young dancers to maintain viewership and boost†¦show more content†¦Dancing with the Stars is another show that has the tendency to sexually exploit their dancers. Producers’ desire to portray celebrities as sexy and talented lead them in the direction of skimpy costumes and embar rassing dance moves (Koutroumanis, 2011). However, when it is all said and done, the contestants who have signed up for these shows have approved to be exploited in this way. In her essay, Considering the Issue of Sexploitation of Young Women in Dance, Dawn Clark focuses on how girls are subject to subtle and not-so-subtle messages of exploitation based on sex (Clark, 2004). Clark argues that young women are being â€Å"hurried† to grow up, which leads them to be exploited in sexual ways that are potentially detrimental to their health (Clark, 2004). â€Å"Sexploitation† is an unconscious occurrence. The objectification of young dancers ensues simply because the questions of what dance performances communicate or convey have not been raised or considered by choreographers, performers, and spectators (Musil, 2005). Therefore, Clark emphasizes the importance of providing young dancers with the opportunity to explore, experiment, and experience a variety of dance pos sibilities without the risk of exploitation (Clark, 2004). Defining what is meant by sexual exploitation and objectification is important for theShow MoreRelatedThe Effects Of Television On Today s Society1550 Words   |  7 PagesTelevision has greatly evolved since the 1950s, and has become a part of most American households over the years. Today’s society has turned to television for a variety of purposes including; entertainment, intellectual growth, and as a way to stay updated with what is going on in our society. While these seem like all positive aspects that have come with the progression of television, there are also negative components that have a direct affect on today’s society. Therefore this paper will discussRead MoreThe Effects Of Television Violence On Today s Society1518 Words   |  7 Pagesmedia that today’s youth is exposed to every day. Such media includes social media websites such as Twitter and Instagram, movies, television, and news broadcasting programs. Television, however, plays arguably the largest role in influencing adolescents in today’s society. According to Marina Krcmar and Kathryn Green, â€Å"Viewing of violent television and interest in television violence has been linked to a host of antisocial behaviors such as increased aggression, decreased sensitivity to violence andRead MoreThe Effects Of Television On Children s Influence On Society1439 Words   |  6 PagesAccording to the statistics gathered by Nielson’s 20ll â€Å"State of the Trends in TV Viewing,† over 99% of Americans own at least one television and average a total of 34 hours 39 minutes of TV viewing per week (Citation). Outlets such as television shows and movies have the power to influence viewers both directly and indirectly in positive manners; being able to see someone like yourself has the ability to shape how you view yourself and the world. However, the problem lies in the fact that the majorityRead MoreThe Effects Of Television On America During The 1980s1289 Words   |  6 PagesImportant Effects of Television in America in the 1980s Television is one of the most popular ways to consume media. However, television wasn’t always the way it is today. Many changes took place in the television industry during the 1980s. Some of the important changes that took place in the 1980s were the new types of programming, the increase in the popularity of cable television, and new technology that was invented such as the remote control. Television had a huge effect on society through theRead MoreRay BradburyS Fahrenheit 451 Shows A Society Where, Similar1070 Words   |  5 PagesRay Bradbury s Fahrenheit 451 shows a society where, similar to modern day America, technology and conformity are praised, but unique ideas are seen as taboo. Many have heard phrases to the effect of â€Å"Don’t watch so much TV, it’ll rot your brain!† But is there any validity to these claims? Ray Bradbury thought so when he wrote the novel, and he is not alone in these beliefs. Many believe that television can have detrime ntal effects on one s intellect, as well as their individuality. Similarly,Read MoreThe Effects Of Mass Media On Society861 Words   |  4 PagesWhere do we get our information in society? How do we know what is true information from false information? Mass media, including T.V, Radio stations, newspaper has taken over the minds of people in society. According to Glen Smith and Kathleen Searles, Most assumption are being based off of what they see and hear on the television, social networks and on the radio because its mainly one side stories or one bashing of individuals. People do not take the time to go in-depth about the situation beingRead MoreThe Reality Of Television Has On Store For Me Tonight1547 Words   |  7 PagesIt is Monday morning and I am already thinking about what reality television has in store for me tonight. There are so many shows to choose from at prime time, so instead of making a hard decision, I simply plan to watch them all. From Basketball Wives and B lack Ink Crew to Love and Hip-hop and The Real Housewives of Atlanta, my Monday night seems to be very eventful. It is something about the constant drama that keeps my glued to the TV screen – the constant shouting and fussing, not to mentionRead MoreThe Effects Of Reality Television In Our Society Can Be1509 Words   |  7 Pages The effects of reality television in our society can be seen within the people and even within the government. Reality TV has affected our society in some drastic ways. Reality television started off by showing families supporting each other and being loving, this no longer the case in the year 2017. Reality TV is now promoting acts of aggression, twisting the society s morals, and values. This genre of television has greatly influenced some preposterous behaviors within teenage viewers and undoubtedlyRead MoreThe Impact Of Television On Society1614 Words   |  7 PagesSince the 1950s, television has had a tremendous impact on American society. We have come to depend on it for many reasons including entertainment, learning, and even background noise. Television has many positive benefits to offer as well as a lot of negative implications. Americans have also witnessed historical events on national television that has affected them in one way or another. In many ways, television shapes American values and also reflects these values as well. Televison also providesRead More Postmans Amusing Ourselves to Death Essay678 Words   |  3 Pagesjust read Postmans Amusing Ourselves to Death. Postman states that the age of typography has been replaced by the age of television. This has changed the way we look at the world and the way we think, which in turn has almost made us less intelligent. Postman speaks his opinions freely, and really gives the reader a new perspective on media, and the effect it has on society. To often we think nothing of what we see and read in the media, but after reading this book you see things a lot dif ferently

James and the Giant - 1694 Words

Class notes from April 14, 2011 This presents three different sample outlines for the Preliminary Research Report, using different research topics. I have edited the outlines somewhat, mostly by re-arranging ideas into the appropriate section (for example, moving some questions out of III and moving them into III or vice versa). After the examples I present a brief review of style/voice—in other words, how to write up your information in each section, by demonstrating how you might begin each section. In these examples section I and II present questions that the Preliminary Report would answer. For example, the first paper would explain who was affected by Katrina, what Katrina was, and so on. Section III presents questions that†¦show more content†¦People directly effected iii. Other people around the world iv. Research from major media, surveys, people publically speaking out against the government’s failure to act appropriately, Overall topic: Scarcity of water and food Subtopic: Scarcity of water and food in Africa Research Question: How does the interrelationship between water and food production affect life in sub-Saharan Africa? I. Introduce the overall topic, explain basic info about that topic a. What questions must this paper answer about this topic? †¢ Why is it scarce? †¢ Why is scarcity an issue? †¢ Is the scarcity of food dependent on the scarcity of water? †¢ When did water start becoming scarce? †¢ What can the U.S do about it? Is it effecting the U.S. Is it directly effecting Americans. Or are we part of the problem? (These questions are less important than the others for an overview of the topic, but do help the reader connect to the topic.) II. Introduce the subtopic that you intend to focus on, explain basic info about that topic a. What questions must this paper answer about this subtopic? †¢ Where do they get water? Is it filtered/contaminated? o Does location of â€Å"watering holes† play a factor in scarcity of water? o Does Africa posses the technological means to purify water? †¢ What is Africa’s annual GDP? †¢ What part of Africa is theShow MoreRelatedEssay on Narrative Style and Structure of James and the Giant Peach605 Words   |  3 PagesNarrative Style and Structure of James and the Giant Peach      Ã‚  Ã‚   The books that Roald Dahl has written have very interesting narrative styles. In the story James and the Giant Peach, Dahl uses vivid imagination. He uses many imaginary situations but yet at the same time encompasses enough realistic situations that the reader can still relate to it. In James and the Giant Peach, it starts out introducing a boy named James Henry Trotter who lives with his loving mother and father. The narratorRead MoreMovie Review : Restless Giant By James T. 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She comes across many creatures and animals with anthropomorphic behaviour. The entire story is set in a strange world of continuous change. James and the Giant Peach, writtenRead MoreEnglish Midterm Exam 2014 Essay1169 Words   |  5 PagesStory of Non-fiction: â€Å"Desiderata Characters: Fiction: James, narrator, and Astoria Non-fiction: Elizabeth McCracken Plot: Fiction: In a Library on different days to find a book that James is looking for. Non-fiction: It seems the narrator is at home describing the documented history that she has from her family. Conflict: Fiction: James is looking for a book on tall people and the narrator helps him by looking for him but finds books on Giants and is hesitant to give him certain information so thatRead MoreWhy Was The Submarine So Pivotal? The Civil War?949 Words   |  4 Pagesknots. Crew: James H. Tomb, first engineer Walker Cannon, pilot; James Sullivan, second fireman  ¶ II: First Submarine Who were the main people involved in the building of the first submarine? What time period? Other, smaller, ships engineered? 1623: Cornelius Drebbel Worked for King James I of England Oversaw the building of the first working submarine â€Å"a large enclosed rowboat using twelve oarsmen for propulsion† It traveled down the Thames River submerged 15 feet underwater James I may have takenRead MoreWhy I Don t Be Fully Prepped And Ready For Residents968 Words   |  4 Pagesretrieved a pen and a piece of paper. On the paper, he wrote fifteen names. He handed the paper to James. â€Å"What’s this?† James asked. â€Å"I want everyone on that list to meet tonight in the cider mill. Tell them to pack clothes and keepsakes, not too much, just the essentials.† James looked at the list, and then looked at his father. â€Å"Everyone?† James asked incredulously. â€Å"Yes, everyone. 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An Academic Intervention Model Free Essays

Introduction There is a societal division that lies at the bosom of Irish 2nd degree instruction. Students from deprived or lower socio-economic groups tend to rule in the vocational instruction sector while pupils from the higher societal strata seem to swerve towards voluntary instruction ( spiritual ) sector. In England, at the terminal of a kid ‘s primary instruction, normally at the age of 12-14 old ages the Eleven plus scrutiny is administered to pupils. We will write a custom essay sample on An Academic Intervention Model or any similar topic only for you Order Now The intent of the Eleven plus scrutiny is to prove a pupil ‘s ability to work out jobs utilizing verbal logical thinking, non-verbal logical thinking mathematics and English. The intent of this scrutiny is to find which type of school the pupil will go to on completion of their primary instruction: a grammar school, a secondary school, or a proficient school. In Ireland, the Primary Certificate scrutiny became mandatory for students in 6th criterion in 1943, dwelling of three written documents in Irish, English and arithmetic. It was later abolished in 1967 go forthing no tantamount system of streaming. The patterned advance from primary school to secondary school in Ireland has its ain ( less overt ) choice procedure. The choice procedure is that of the parents and the pupils themselves make up one’s minding which sort of secondary school they will go to. Second-level instruction in Ireland comprises of voluntary secondary, vocational, community and comprehensive schoo ls. All of these schools offer the Certificate classs prescribed by the Department of Education and Science, enter their pupils for the same national scrutinies and are capable to review by the Department. The determination, hence, on which school to go to, is based on the community ‘s cultural perceptual experience of that peculiar school. There is a class-structured position of instruction which prevails really much within 2nd degree instruction. This category differentiation between the voluntary secondary school and the vocational secondary school is really prevailing. The division has a civilization which associates the more academically capable pupil with the voluntary secondary school and the less academic pupil to the vocational secondary school. A Brief History of Vocational Education in Ireland { In order to understand how this division is present today, when both schools operate the same class course of study, offering the Junior and Leaving Certificate scrutinies. We must look at the development of vocational instruction in Ireland since the late 19th century. } The Vocational Education Act of 1930 was the first major instruction enterprise of the so Irish Free State. Even today, this Act has a strong influence on the execution of current educational policy. The intent of the Act was to set up vocational instruction in Ireland that would offer â€Å" proficient and continuation instruction. † Vocational Education Committees were established in every county and the schools they ran were known as ‘technical schools. ‘ The proficient school offered an alternate to the more academically focussed course of study of the voluntary secondary schools. Up to 1967, the Primary Certificate was the recognized making awarded to pupils between the ages of 12 and 14 on completion of primary instruction. Today, the Eleven Plus continues to be in a more voluntary capacity but more as an entryway test into a specific group of schools, unlike in the yesteryear where it was compulsory in nature In 1924, the Intermediate and Leaving Certificate programmes were introduced into secondary instruction. The Intermediate Certificate test was taken by pupils after a three twelvemonth rhythm. Students so progressed to the Leaving Certificate, which was completed after a farther two old ages. The Leaving Certificate was and still is the choice trial used to derive entree to third flat instruction. In 1947, the biennial Group Certificate was introduced for the vocational schools. It included practical appraisals and teacher appraisals of the pupils ‘ work. This was really different from the single-exam Intermediate and Leaving Certificates. The intent of the Group Certificate was to fix pupils for the employment. Prior to the debut of the Group Certificate, pupils would hold left instruction without any formal making. The debut of the Group Certificate reinforced the societal differences between the two instruction sectors, the vocational and the academic. The practical component of the Group Certificate appraisals and scrutiny reinforced the perceptual experience of vocational instruction as being of a lower value than that of the academic voluntary secondary school. Writing about vocational instruction in Ireland in the 1950s, John Coolahan in his book Irish Education, History and Structure ( 1981, p103 ) has this to state about the Group Certificate: ‘ [ it ] aˆÂ ¦was of a terminal character with small or no transportation value to foster formal instruction. ‘ He goes on to admit the negative perceptual experience of the vocational system. Sean O’Connor in his book, Post-primary instruction: now and in the hereafter ( 1968 ) felt that by comparing to the Numberss go toing voluntary secondary schools that: A little figure of parents, by penchant, sent their kids to vocational schools-mainly in the midlands-so that they might gain the Group Certificate, which offered well-paid occupations in Bord na Mona and the ESB. Otherwise, parents with any aspiration for their kids did non utilize the vocational system. ( p.28 ) . The demand to turn to this instability resulted in the debut of the Intermediate and Leaving Certificate into vocational schools in 1966. The course of study was besides expanded to include topics such as Building Construction, Agriculture, Economics, Engineering and Business Organisation. Although this went some manner to turn to the educational disparity between the two instruction sectors, vocational instruction was still thought of as inferior by Irish societal attitudes in their rating of proficient instruction. The assignment of Donagh O’Malley in 1967, as Minister for Education, brought reform and important alterations to Irish instruction. He broadened entree with the debut of free second-level instruction. He abolished the Primary Certificate, which resulted in the stoping of the narrow focal point on the three Primary Certificate scrutiny topics of Irish, English and Arithmetic. The inaugural greatly increased pupil registration in 2nd degree instruction. In 1972, the school go forthing age was increased to fifteen. By the late eightiess, society ‘s demand for this signifier of proficient instruction refering to trades, industries, commercialism and physical preparation was altering. This was further emphasised in 1989 by the Department of Education who introduced the Junior Certificate into vocational schools. . The debut of the Junior Certificate into vocational schools addressed portion of the makings disparity between the two educational sectors. For the first clip since its enception vocational instruction had equal position at the Junior Cycle as the voluntary secondary schools. Unfortunately, the perceptual experience of vocational instruction as being of a â€Å" lower category † is still apparent even today. Irish societal attitudes still tend to tie in vocational instruction as manual and practical-type instruction. Middle-class parents see voluntary secondary instruction as more esteemed academic-type of instruction which they feel will basically take to their kid procuring greater chances at third-level instruction and finally a white-collar occupation. Vocational schools still make up a important per centum of secondary schools. Of the 730 2nd degree schools in the state, 250 are vocational schools, providing for 30 % of all 2nd degree pupils ( Department of Education and Science 2010 ) . New Section Roscommon Community School, antecedently called Roscommon Vocational School, was in world a low accomplishing school. Morale and outlooks among pupils and instructors and parents was low. The assignment of the current principal caused the attitude of pupils and instructors to better well. Through a series of alterations instigated by him through audience with the pupils, parents and instructors turn toing countries such as pupil subject, general housework: school uniform/appearance, prep, attending, promptness and general behavior, staff preparation, staff motive etc. order returned to the school bettering with it staff and pupil morale. The school has now reached a tableland, and an chance has been created so that the political relations of divisiveness has been neutralised. Staff now have the accomplishments, attitude, vision, and willingness to develop originative ways to learn more efficaciously, wise man and engage parents and better academic accomplishment of the school. New SECTION ( DEFINITION AND DESCRIPTION OF THE CONCEPTS ) This thesis will try to place the factors that guarantee the effectual running of a school and look into how the â€Å" Academic Intervention Model † she developed, together with the staff and pupils, and the encouragement of parental engagement can develop societal interpersonal accomplishments, self-esteem, academic self-image, academic accomplishment and instructor, parent and pupil positions and attitudes. A schools ranking in the National League Tables is the flagstone of national and community perceptual experience of a school. It is a changeless challenge for a school to project itself in a positive visible radiation. School selling, good pupil classs and the figure of pupils come oning to third degree helps to maintain the pupil registration Numberss up. In the research survey, I will utilize my current topographic point of work as the ‘action research undertaking ‘ and will work with a group of 40 fifth and 6th twelvemonth pupils and their parents over a biennial period. Throughout the research the school will be known by the anonym of Fairhill Community School. Based on school records such as Leaving Certificate consequences, CAO, FAS and Job Applications it is apparent that the school does non bring forth many high accomplishing pupils. Alumnuss of the school would take up employment, apprenticeships or go to an institute of engineering and merely 5 % of pupils would procure a topographic point at university. The writer feels that an action research attack would outdo suit the research intended. Ernest Stringer states that: A cardinal premiss of community-based action research is that it commences with an involvement in the jobs of a group, a community, or an administration. Its intent is to help people in widening their apprehension of their state of affairs and therefore deciding jobs that confront them aˆÂ ¦ Community-based action research is ever enacted through an expressed set of societal values. In modern, democratic societal contexts, it is seen as a procedure of enquiry that has the undermentioned features: It is democratic, enabling the engagement of all people. It is just, admiting people ‘s equality of worth. It is emancipating, supplying freedom from oppressive, debilitating conditions. It is life heightening, enabling the look of people ‘s full human potency. ( Action Research, 1999, page 17 ) How to cite An Academic Intervention Model, Essay examples

Strategic and Entrepreneurial Marketing for Sugar Bowl Case

Question: Discuss about theStrategic and Entrepreneurial Marketing for Sugar Bowl Case. Answer: Introduction After completion of graduation from business school, Ms. Shelby Givens had taken over her family business, which was operated by her grandfather, who died in the year 2008. The name of her business was Westlake Lanes that offered the ailing bowling business. With the help of her applications studies in graduation and her entrepreneurial skills, Ms. Givens was successful to take this business from losses to gains again. She had taken a big risk of transforming this business of bowling games to urban lounge, where the public can sit and have food and drinks. The business was named as Sugar Bowl. The major profit generation activities were offering food and beverages, which produced a significant cash flow. The business in the case was successful at small scale level, now it is planning to expand the business operations. The business may face various issues related to environment and its old style bowling technique. The given case includes various phases, on which the management needs to make focus. These phases are like; preparation of the transformation, renovation and grand opening of Sugar Bowl. The business is facing various issues in its entire life span. This essay includes the issues statement from the given case study of sugar bowl and then it includes its SWOT analysis for evaluating the internal and external environment of Sugar Bowl. Furthermore, it includes the major market segments for the case study and research conducted for developing its marketing strategy. At the end, it describes SMART objectives for Sugar Bowl with its marketing mix strategies. Key issues in Case The case of Sugar Bowl demonstrates that business is facing various key issues in different phases. There are several issues, which are influencing the business and its profitability in competitive business environment. Westlake Lanes is the business that is started by Mr. Dane Sugar, but its old style technique of bowling was leading the business to losses for year. Ms. Givens, the granddaughter of Mr. Dane Sugar took over their family business after his death and transformed the losses in profits by using her abilities and skills. Though, because of strong uncertainty for the future of business, Ms. Givens proposed Sugar Bowl, so she needed some additional amount to earn the enough revenues on the completion of project. One of the major issues in case study is the repayment of debt in the time period of five years. Other issues in the given case study are described in the three phases of transformation of Westlake Lanes to Sugar Bowl, which are resolved by qualitative and quantitative analysis (Armstrong, Kotler, Harker and Brennan, 2015). The issues in three different phases are stated below; Transformation phase: In this phase, the main issue for the organization were the procurement of employees for Sugar Bowl, food cost and research and development cost. Renovation and grand opening phase: The major issues in this phase include the lack of time period. The contractors were not following the schedule and they were missing the deadline that is led to a decrease in the revenues of $30000. Operations phase: This phase at Sugar Bowl consists of all the business operations for addressing the issues related to unpredictability and emotive rollercoaster of changing situations with the customers and also the changing trend in profit generation for the firm and its internal and external stakeholders (Babin and Zikmund, 2015). Apart from these issues in different phases, the last issue is the marketing and advertisement of the organization by adopting different techniques of promotion for showing them to its competitors in the industry. The target segment for this business is the young people and graduate students, so that the organization had also confronted the threats of deciding on the suitable target market. It is one of the biggest components for management team to consider (Bull, et al, 2016). Environmental Analysis Environmental analysis is the analysis, which is conducted to evaluate the external and internal factors, which impact the growth and success of an organization in competitive business environment. To study the internal and external factors of the company, the strengths and weaknesses are analyzed for internal analysis and its threats and opportunities are analyzed for external analysis of the organization. Sugar Bowl is successful The SWOT analysis of Sugar Bowl is stated below; Strengths One of the major strengths of Sugar Bowl is its strong and effective management that has not only assisted the organization in achieving its objectives and profitable status, but also in cutting the costs and generating more and significant revenues. Second Strength of Sugar Bowl is the size of its business that offers various benefits of reducing the risks and challenges of the organization in respective industry. With its grown business size, the organization is able to use maximum resources, which they have for operating new markets and protect their business against, which assist them in differentiating the competitors (Fleisher Bensoussan, 2015). In addition, the organization can increase the prices due to its monopoly in the business. In his latter phase of life, Mr. Dane Sugar fortified the business with advanced technology, which could considerably assist this business in gaining competitive edge in the bowing sector. The business operations of the firm are streamlined and i t demonstrates an effective cost management. It had grown its business according to the advanced and modern trends in the business environment and respective industry. Thus, the strengths of the Sugar Bowl show that in the time of Mr. Dane Sugar, the business was going very well (Grnroos, 2007). Weaknesses Apart from these strengths, there are some weaknesses of the business, which influence its growth in this industry. From the given case study, it can be analyzed that one of the major weaknesses of Sugar Bowl is the inefficiencies in the work and processes. This is one of the major issues at Sugar Bowl. The organization is fluctuating on its business activities and operations. Furthermore, other weaknesses of this firm are like; high staff turnover and high debt burden. The experienced staff at Sugar Bowl is quitting the job due to different issues, like; two waiters had left the job because they were earning lower than forecasted. The job that is offered to people at Sugar Bowl is very much tiring and stressful. It was facing the issues related to the high debt. The company had taken the loan of higher amount and it was unable to repay the loan under the given deadlines (Granot, Alejandro and Russell, 2014). Neighborhood revitalization is another weakness of Sugar Bowl that is influ encing its growth. Opportunities Opportunities are the key elements in the external environment of business, which a business can exploit to its benefits. In its organizational life, it needs to analyze that what better opportunities it can spot in its external environment and it needs to become aware about the new and interesting trends in the market. As per the given case study, there are so many opportunities, which Sugar Bowl had in the US bowling industry. Sugar Bowl may have the opportunities, like; business expansion in new and emerging markets. It should use new and innovative technologies in its services (Hamermesh Zalosh, 2013). Innovation can enhance the operations of company and attract more and more customers towards Sugar Bowl. It should introduce new and unique products and services in the bowling industry. Thus, it can go for product and market differentiation. By increasing the salaries and incentives of employees and waiters, it can attain employee retention, as it is confronting the issue of empl oyee turnover. Furthermore, it may have the opportunities to develop partnership through different options, like; franchise, joint venture etc. These opportunities may grow and enhance the business operations of this firm. Threats Threats are the challenges in the business environment, which can trouble the business and impact the growth and success of business. As mentioned above, Sugar Bowl is confronting various issues in the bowling industry in United States. Change in the taste and preferences are major threats for this organization (Hallbck and Gabrielsson, 2013). As the taste and preferences are changing with the passage of time, so the organization needs to update its products and business processes accordingly. In its past years, Sugar Bowl was taking advantage of its monopoly in bowling industry, but now the industry has grown and there are so many competitors in the US bowling industry. Furthermore, volatile costs and volatile revenues are also posing threats to the business operations of Sugar Bowl. These threats are resisting the Sugar Bowl in enhancing the business in competitive environment and gaining competitive advantage against its competitors (Helm and Gritsch, 2014). Major Segments and Marketing Research Identification of market segment is an important process in advertising and promotional process. Market segment is a group of people, who are with the similar characteristics and considered together for the purpose of marketing. When a company chooses a market segment, it considers various characteristics, like; psychographic, behavioral, demographic and geographic characteristics. Each and every segment is unique and exclusive and uses different criteria to develop segment for its products and services. An organization may select their market segment form different groups, like; families, businesses, organizations, individuals and other groups. As per the given case, it can be analyzed Sugar Bowl is targeting different segments, like; older graduate students and young professionals (Hill, Jones Schilling, 2014). It is selecting the market segments in the basis of demographic characteristics, like; age and income level. The company is selecting these segments, as they are actively a nd frequently engaged in using online tools and services. The management team at Sugar Bowl believed that direct mails, online advertisements and social media can provide better value and capabilities in comparison to traditional media. There may be two types of marketing research, which can be conducted for these segments to develop a successful marketing strategy for the organization. It can conduct primary and secondary marketing research, which will assist the organization in gather the related information about its customers. Under primary research, it will collect the data by conducting direct observations in the market, surveys and interviews. By these techniques, Sugar Bowl will be able to know about the market trends and changed needs and preferences of potential customers (Hollensen, 2015). The results of this research will be very much valuable as they answer the desired questions and collect original information. Moreover, secondary research can be conducted by Sugar Bowl. Under this marketing research, it can gather the information from internet sources and results from previous marketing research. In this process, Sugar Bowl can look at its existing customer data base and types of customers. It will ma ke easier to choose appropriate market segment for Sugar Bowls products and services. By conducting this marketing research, Sugar Bowl will be able to develop its marketing strategy in the future (Hunger Wheelen, 2011). SMART Objectives SMART objective is the tool that is adopted by an organization to achieve its overall objective. The goals of an organization should be SMART, i.e. specific, measurable, achievable, and realistic and time related. The SMART objectives for Sugar Bowl are created below; Specific This dimension of SMART objectives states that the objectives should be specific. Under this, an organization should target a specific area, which can be improved by the organization. By making decision on this, the company can state what actually the organization desires to attain. In this case, the objectives of Sugar Bowl are specific as the company is making efforts to resolve the issues in different phases, i.e. transformation, renovation and operations. For this, the organization will make focus on the product diversification and marketing and advertising process of the company. Thus, the major objective of the company is to emphasize on the areas, which are creating issues for Sugar Bowl (McDonald and Wilson, 2016). Firm would like to enhance its operations and increase its market share in US bowling industry. Measurable This is the second dimension of SMART objective, which quantify and recommend an indicator of progress. In this, the organization will set a standard to measure the growth of objective attainment. The company will be able to track the progress and growth and measure the results. The objectives of Sugar Bowl specifically state that organization would like to enhance its customer base and market share (Huang and Sarigll, 2014). This percentage will provide, which can be measured to indicate whether the goals are attained or not. It will target a specific market segment for its products and services. Achievable Under this dimension, an organization will ensure that its objectives are achievable. It means the objectives should be realistic in the given conditions, in which it is established. The management should ensure that required resources are available to attain the objectives. From the given case study, it can be stated that the objectives of Sugar Bowl are achievable and it has all the required resources. The objectives are realistic, which can be attained by implementing different strategies and making efforts (Lodish, Morgan, Archambeau and Babin, 2015). Relevant It indicates that objectives should be relevant to the resources and people of organization, which are accountable for attaining these objectives. In the given case, the objectives of Sugar Bowl are relevant to the people, who are responsible for achieving the goals, like; marketing team is working for resolving the issues related to marketing and advertising. Human resource department will be responsible for managing the issues related to staff turnover. All the tasks and responsibilities will be assigned accordingly, so that objectives can be attained successfully (Miles, et al, 2015). Time bound The objectives of an organization should have a time limit, in which they should be attained. A good objective statement should include the time limit for the organization. Sugar Bowl will determine a specific time period for attaining its objectives. It will make efforts to attain its short term objectives in 6 months. The management team will set a time frame in mind and deadlines will be determined, which will be realistic (Nijssen, 2017). Marketing Mix Marketing mix is the tool that can be used for adopting effective strategies for promoting its new products and services. Marketing mix of an organization includes four strategies, i.e. product, price, place and promotion. These strategies will assist the organization in enhancing its promotional processes. From the given case, the following section includes the proposed marketing mix for Sugar Bowl; Product In the given case, the products of Sugar Bowl are diversified, like; it is offering nightclub and bowling lounge to develop plush and lively. With this, it will offer old juke box and a food menu, which will include hot dogs, pizza, beer on tap etc. At Sugar Bowl, the customers will be able to full bar and table services. It should include music and special events for its target market. In future, it will include different types of food in the menu. It will enhance its products and services in different divisions (Pike and Page, 2014). Price The pricing strategy of Sugar Bowl will be very competitive as it is offering its products and services at affordable prices. The prices of Sugar Bowl are the major factors, which will assist the organization in retaining its existing customers and creating new customers. Place Under marketing mix, place strategy will include different distribution channels and network, which can be used by an organization to deliver the products to customers. Sugar Bowl will use effective place and distribution strategy, so that people can use its products and services. It will offer the services online on its website, so customers can order the products (Lodish, Morgan, Archambeau and Babin, 2015). Promotion Under its promotional strategy, the company will offer discount on specified nights focused to corporate clients and college students. These strategies will assist the organization in increasing awareness with its target market segment. In addition, the business will offer promotional items, like; discount, coupons and giveaways. The above given strategies will be effective for Sugar Bowl for resolving the issues, stated in answer 1. Marketing mix strategy considers all the issues and problems, so that they can be resolved. By implementing product strategy, the organization will be able to increase its customer base and create new customers. The marketing mix strategies will assist the company in organizing all the aspects of marketing around the desires and psychology of its target market segments (Wolf and Akkaraju, 2014). This theory considers all the behaviors of customers, which are considered by them, when they go to purchase or use any product. Promotional strategy will engage the customers to use the bowling services of Sugar Bowl business. By these strategies, the company will be able to advertise and promote the products and services. Pricing strategy will make it able in repayment of debts. Thus, by implementing this effective marketing mix, Sugar Bowl will be able to overcome the issues. Implications for implementation of strategy Implementation of this effective marketing mix will be beneficial for Sugar Bowl in todays competitive business environment. This proposed marketing strategy will assist the organization to overcome all the above-mentioned issues. By adopting these strategies, the company will be successful in increasing its customer by diversifying its product categories. It will use different types of media to engage the customers to use the services of this firm. Strategic partnership with other local organizations will enhance the predictability and increase the repeat intention of customers. Thus, it can be stated that implication of proposed strategies is positive for Sugar Bowl. From the above analysis, it can be concluded that the business operations of Sugar Bowl were great in the duration of Mr. Sugar. Further, Givens had tried her best to increase its profitability. The business had faced so many issues and made efforts to resolve those issues. Company is implementing various strategies to deal with these issues. The proposed marketing mix will assist the company to overcome these issues. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. 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